#GuildChat for 05/06/16: Hooking Learner Attention

Our next #GuildChat takes place Friday, May 6 at 11AM PT/2PM ET. Our topic for this week’s chat is on effectively hooking one’s attention.


To change behavior one must first be motivated to change. Sometimes it can be a tough sell to bring others around to new ways of thinking and doing, especially when there is no internal buy-in. Even when the content or initiative does have initial interest, maintaining that learning momentum can be difficult.

Be it formal training, elearning course design, leadership transformation or a broader program to change the direction of an organization, how we gain initial interest and maintain it throughout is the topic for our next GuildChat.  Come explore the ideas and approaches of your peers from across the community.

Prospective questions:

Q1. What are some ways to get to know your audience so you can get a better sense of what will hook them? #guildchat

Q2. Are there techniques for hooking attention that seem to be effective for the vast majority of audiences? #guildchat

Q3. What mediums have you used to successfully gain the attention of learners? #guildchat

Q4. Is there a difference in how you hook ’em depending on method? mobile, f2f, vILT, etc? #guildchat

Q5.What can other forms of media/communication outside of L&D teach us about how to get and keep attention?? #guildchat

Q6. In longer initiatives or courses what are successful approaches for maintaining learner attention throughout? #guildchat

Q7. How do you tactically communicate value + sustain engagement when people “don’t have time to learn?” #guildchat

Q8. What ways can you tell that you’ve succeeded in hooking people’s interest? #guildchat


The eLearning Guild has always looked to the community to form the conversations around learning and technology. We’ve taken it a step further however and created a rotating group of  voluntary #GuildChat Advisors! Each Advisor is selected for their unique perspectives and involvement in the the conversations around the learning industry. For a 6 month period they will help formulate the topics and questions for our weekly chat. Have an idea for #GuildChat? Reach out to @britz or any of the current advisors!


Leave a Reply

Your email address will not be published. Required fields are marked *